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EU Trademark Reform Package [November 2nd, 2017]

The latest innovations introduced in 2016 by the EU Trademark Reform Package came into force on 1 October 2017.

To register a trademark now it is no longer necessary to file a graphical representation of the mark together with the application, and therefore it is possible to protect non-traditional signs and apply for sound trademarks, motion (video) and hologram trademarks.

Furthermore, certification trademarks are now accepted: a new form of protection and differentiation for those products and services made and/or provided in compliance with the specific regulations and a new consumer guarantee.

Please feel free to contact us to examine closely the opportunities for your trademark introduced by the Reform Package.