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24/7 monitoring for prompt action
Registration of trademarks is the first, but by no means the last step in protecting a distinctive sign.
If rights applicable to use of trademarks in the market of interest are to be respected, monitoring is needed:
- monitoring new registrations for prompt notification of the existence of new identical or similar trademarks or domain names for identical or similar products and/or services, which may cause confusion among consumers;
- customs monitoring of trademarks to check incoming goods and identify any infringement;
- monitoring trademarks mentioned in the media (press review), to be aware of reputation and use both in traditional (press, radio and TV) and online media;
- monitoring competitor trademarks to discover how sector offering is proceeding and to plan strategies and actions.
We can offer owners of registered trademarks not only 24/7 monitoring but also prompt action to defend intellectual property rights in the event of violation.